Enhanced Visual Merchandising Programme

Enterprise Singapore’s Enhanced Visual Merchandising Programme supports eligible heartland enterprises in refreshing shop layouts and building capability in content development and visual-merchandising strategies. The support is aimed at improving product visibility, customer experience and marketing capability; it is a qualifying-cost support programme, not an automatic cash payment or a guarantee of increased sales (Enterprise Singapore, Enhanced Visual Merchandising Programme, accessed 12 September 2026).

What projects can include

Supported work may include storefront revamps, aesthetic components such as lighting and flooring, shop fixtures such as racks and shelves, and capability building on product placement and marketing materials. The programme page also lists online and offline marketing support, including at least two marketing collaterals, photography and copywriting for up to five product listings, Google Business support, and a company website to showcase the brand (Enterprise Singapore, Enhanced Visual Merchandising Programme).

Participating enterprises must complete the programme with the appointed vendor, attend arranged training sessions and commit to using the solution for at least 12 months. Standard projects have qualifying costs capped at S$20,000; larger-scale projects have qualifying costs capped at S$60,000 and are evaluated case by case. EnterpriseSG’s Budget 2026 page states that support from 1 April 2026 is up to 70% of qualifying costs (Enterprise Singapore, Budget 2026, accessed 12 September 2026).

The caps and support rate should be read together: S$20,000 and S$60,000 describe the qualifying-cost ceilings for the two project routes, while “up to 70%” describes the enhanced support rate from 1 April 2026. They do not mean that every applicant receives S$20,000 or S$60,000 in cash, and the larger-scale ceiling is subject to case-by-case evaluation (Enterprise Singapore, Enhanced Visual Merchandising Programme; Enterprise Singapore, Budget 2026).

Eligibility and vendors

An applicant must be a business entity registered and operating in Singapore, have at least 30% local shareholding, have group annual turnover no greater than S$100 million or group employment no greater than 200 employees, and operate a physical shopfront in an HDB estate. For standard projects, the applicant selects an EnterpriseSG-appointed partner vendor. A business that qualifies for a larger-scale project may engage a vendor of its choice, subject to EnterpriseSG’s assessment (Enterprise Singapore, Enhanced Visual Merchandising Programme, accessed 12 September 2026).

The vendor rule follows the project route, not simply the applicant's preference. A standard-project applicant should use the appointed partner-vendor arrangement, while the larger-scale route permits a vendor of choice only within EnterpriseSG's case-by-case assessment. Eligibility to apply also does not establish that every proposed shopfront activity, vendor quotation or cost will be approved as a qualifying project (Enterprise Singapore, Enhanced Visual Merchandising Programme, accessed 12 September 2026).

Programme period and boundaries

The programme runs from 1 May 2025 to 30 April 2027, and all supported activities must be implemented by 30 April 2027. An enterprise may apply more than once when the application concerns a different project. The programme supports a physical heartland-shop capability and makeover project; it should not be confused with the Heartland Enterprise Placemaking Grant, which supports merchant-led placemaking activities (Enterprise Singapore, Enhanced Visual Merchandising Programme, accessed 29 August 2026).

The end date is an implementation boundary as well as an application-period reference: a project supported under this programme must be completed by 30 April 2027. Applying for a second, different project does not make the first project an ongoing general subsidy, and the programme's shop-layout and content-development focus remains distinct from HEPG's estate-wide placemaking purpose. Businesses should confirm the live programme conditions before committing expenditure (Enterprise Singapore, Enhanced Visual Merchandising Programme, accessed 12 September 2026).